YOUR BRAND.
OUR DISTILLERY.
Have an idea for your own spirit? Let’s make it happen.
You don't need to own a distillery to build your own spirits brand.
At East Tennessee Distillery, we work with entrepreneurs, businesses, organizations and established brands interested in bringing their own private-label spirits to market.
From our distillery in Piney Flats, Tennessee, Neil “Tiny” Roberson and the East Tennessee Distillery team bring years of hands-on distilling and production experience to every project.
Whether you're starting with a name and an idea or already have an established brand looking for a production partner, start the conversation with us.
FROM AN IDEA TO A BOTTLE
Spirit Selection & Development
Label & Brand Coordination
Determine the type of spirit, flavor profile, proof and product concept you're trying to create.
Coordinate your branding and label requirements as the product moves toward production.
Bottling & Packaging
Production
Develop the physical presentation of the product, including bottle and packaging considerations.
Work with an established Tennessee distillery to produce the spirit for your brand.
Every brand starts somewhere.
Maybe you already know exactly what you want. Maybe you have a great brand name and audience but don't know the first thing about producing spirits.
That's okay.
East Tennessee Distillery can work with qualified partners to determine what it will take to move a concept toward a finished product.
A typical project may involve areas such as:
Regulatory Process
Production & Reorders
Alcohol products are highly regulated. We can identify the production information you'll need as your product moves through the applicable approval and registration processes.
Once your product is approved and ready for market, establish a production plan and process for future orders.
WHO IS PRIVATE LABEL FOR?
Entrepreneurs & New Brands looking to launch their first spirits product
Existing Spirits Brands needing a production partner
Restaurants & Hospitality Businesses interested in creating a house brand
Entertainment & Tourism Brands looking for a product connected to their existing audience
Celebrities, Creators & Personal Brands interested in extending their brand into the spirits market
Established Businesses & Organizations with a marketable concept and existing customer base
MORE THAN A NAME ON A BOTTLE
There is a big difference between putting a custom label on something and creating a product people actually want to buy.
East Tennessee Distillery brings the experience of an operating distillery and more than a decade in Tennessee spirits production to the conversation.
You bring the idea.
You bring the story.
You bring the audience.
We'll talk about how to turn it into something you can pour.
BUILT IN EAST TENNESSEE
Private-label products are produced through East Tennessee Distillery in Piney Flats, Tennessee, home of Roberson's Tennessee Mellomoon.
Founded in 2011, the distillery combines traditional Tennessee spirits production with Neil “Tiny” Roberson's famously practical approach to getting things done.
Around here, there's even a name for some of it:
“Hillbilly Engineering.”
ALREADY HAVE A BRAND?
If you already have a spirits brand and are looking for a new production or manufacturing partner, we'd like to hear from you too.
Tell us what you're currently producing, your approximate volume, packaging requirements and what you're looking for in a distillery partner.